165% More Enquiries and
61% More Website Traffic
GetRanked Digital helped Grace & Motion Wedding Films grow its online visibility and attract more potential customers through search and social media. Website enquiries increased by 165.5% year on year, alongside stronger engagement across the site.
Year on year
Year on year
Year on year
Year on year
October 2025 to October 2026, compared with the previous 12 months.
About the Client
Grace & Motion Wedding Films is a UK wedding videography business creating cinematic wedding films for couples across Yorkshire and beyond.
It operates in a competitive market where couples often compare several videographers before making an enquiry. A strong portfolio matters, but couples also need to find the business online, understand its offering and feel confident enough to get in touch.
What Needed to Change
Grace & Motion wanted to increase its online visibility and generate more wedding enquiries.
The goal wasn’t simply to bring more people to the website. It was to attract couples actively looking for wedding videography and encourage more of them to make contact. That needed a marketing approach connecting the website, search visibility, paid advertising and social media.
What Changed
Improving Search Visibility
We created and improved service pages and supporting content around relevant wedding videography searches, making it easier for couples to find information relevant to their wedding.
Targeted Google Ads
Google Search campaigns focused on people already looking for wedding videography. Paid Search became the largest source of website traffic during the period.
Connecting Social Media and Paid Ads
Organic social introduced more couples to the brand, while Meta advertising reached potential customers and encouraged them to explore the service further.
Tracking Enquiries and Behaviour
Rather than focusing only on visits, we measured engagement, traffic sources and completed lead-generation events.
Enquiries Grew Faster Than Traffic.
Website enquiries increased by 165.5%
Recorded lead-generation events increased by 165.5% year on year, much faster than the growth in website traffic.
Website traffic increased by 61.5%
Overall website sessions grew by 61.5%. Engaged sessions increased by 77.8%, while the engagement rate rose from 73.69% to 81.12%.
Organic social traffic increased by 388%
- Sessions increased by 388%.
- Engaged sessions increased by 481.6%.
- Lead-generation events from organic social increased by 771.4%.
- Engagement rate reached 95.71%.
Paid Search continued to attract engaged visitors
- Paid Search sessions increased by 38.4%.
- Engaged sessions increased by 41.5%.
- Lead-generation events increased by 34.3%.
- Engagement rate reached 83.46%.
Paid Search accounted for more than a third of website sessions, making it the largest individual traffic channel.
Organic Search generated more enquiries
Organic Search traffic increased by 4.2%, but lead-generation events from the channel increased by 133.3%. Engaged sessions rose by 8.5% and average engagement time improved by 18.1%.
What the Results Tell Us
The biggest improvement wasn’t traffic. It was the growth in enquiries: 61.5% more website sessions, but 165.5% more lead-generation events.
Google Ads attracted people actively searching for wedding videography. Organic Search brought relevant visitors with stronger lead-generation performance. Social media introduced the business to a wider audience and became a much larger source of engaged traffic.
What This Means for You
Getting more people to your website is useful, but only if those visitors take meaningful action. You need to understand where your customers come from, what they do on your website and whether they contact you.
A smaller increase in visits can still produce a much larger increase in leads, especially when your search, website and social media work towards the same goal.
