3.2x as Many Search Clicks
for a Local Cleaning Business
Location pages, service content and technical SEO helped a US cleaning company reach more people searching for its services across several local markets.
From 390 to around 1,250
From 51,400 to 440,000
From 42.8 to 33.1
In six months
Google Search Console: latest six months compared with the previous six months. Growth percentages are rounded.
About the Client
The client is a US cleaning company serving customers across several local markets.
What Needed to Change
The company competed with national cleaning franchises in every market it served.
Its existing location pages had no substantive content, leaving potential customers with little information about the services available in their area.
What Changed
Location-Specific Content
Location pages were developed around relevant cleaning searches, giving customers useful information about services in their area.
Technical Fixes and Structure
Technical work addressed page information, broken links and website structure, while internal links and navigation connected services and locations.
New Service Opportunities
Research identified opportunities for services such as post-construction and holiday-let cleaning, and existing articles were refreshed to better answer customer questions.
More Clicks and Stronger Search Visibility
Search clicks rose from 390 to approximately 1,250. Impressions increased from 51,400 to 440,000, while average position improved from 42.8 to 33.1.
Local pages gained visibility
In a separate three-month comparison, one location page increased from 13,938 to 68,108 impressions, a rise of approximately 389%. Another grew from 16,302 to 46,138 impressions.
What the Results Tell Us
The website appeared in far more search results and attracted more visits from search. These figures measure visibility and clicks; they do not on their own establish growth in bookings or revenue.
What This Means for You
If you serve several local areas, each one needs a page that genuinely answers what customers there are looking for. Thin location pages leave the field open to national competitors.
This case study reflects work undertaken during our founder’s time at a previous agency.
